Dimmi Australian Dining Index
The Dimmi Australian Dining Index reveals our dining habits
through online bookings
Australia's leading online reservations
site Dimmi, has compiled data from over 300,000 diners
and 2,000 restaurants to reveal a comprehensive insight into
Australian dining habits. The Dimmi Australian Dining
Index shows what's really on our minds (and in our stomachs)
when it comes to enjoying a meal out.
The grim economic outlook and spate of fine dining
restaurant closures has been reflected in a drop in dining out at
the high end over the past year. Only 16 per cent of diners now
spend more than $90 per head, compared with 20 per cent a year ago.
However, we are still spending an average of $60 per person when we
head out for a meal.
When it comes to what's on our plates we are a nation united
- Modern Australian and European-style restaurants are still our
favourite across the board, with South American, Asian and Indian
also making an appearance in the top five cuisines.
It's not all about the food...
While food and wine quality are still paramount, service and
value for money are moving up the ranks when it comes to the most
important part of a dinner out.
According to Dimmi Founder and CEO, Stevan Premutico, the
results reflect a clear shift in the Australian dining
scene. "We're definitely seeing a move away from fine dining
towards value for money - around $50 seems to be the new threshold
as diners seek out more casual options that offer great service and
good food and wine at a reasonable price," Premutico
Increase in online booking
We are also becoming more tech-savvy, with a 67 per cent
annual increase in online bookings. Diners in the ACT and Western
Australia are leading the charge when it comes to booking online,
closely followed by South Australia and NSW.
The convenience of online bookings can be seen in the time
of day when these bookings are made, with 55 per cent of online
bookings taken when the restaurant is either closed or in the
middle of service.
Last minute bookings
According to Premutico, last minute tables are actually more
courteous when it comes to turning up on the night. "At Dimmi,
we're here to help restaurants manage their bookings closely and
fill those tables in a cost effective way. With 30 per cent of all
online bookings made in the 24 hours before dining there's a huge
opportunity for us to capture those last minute bookings,"
We're satisfied with our dining experience
When asked the question, "How likely are you to refer to a
friend or colleague?" diners scored this question an average of 8.4
out of ten.
The Dimmi Australian Dining Index is a quarterly benchmarking
study into the nation's dining habits.
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size version of the infographic.