Walter's Wine Bar Case Study

Dimmi online bookings provides accuracy and ease for Walter's Wine bar

Background

Walter's Wine Bar is a bistro style bar and restaurant offering views over the Yarra to Flinders Street station and across the Melbourne skyline . The emphasis is on good food and good wine and is a favourite among those going to see a show or interstate and international visitors keen to view the Melbourne skyline.

Results

Located within the Arts precinct in Melbourne Walter's Wine Bar has many diners who eat before or after a show. Many of the diners book theatre tickets online so it made sense that they could also make their restaurant reservation online at the same time. Philippa Shaw, Restaurant Manager believes online booking for Walter's is a great way for people to organise their night out with a huge benefit that it can be done anytime of the day. Dimmi booking statistics show that 70% of all online bookings take place, during service or after hours when the restaurant would be the least capable of handling phone call bookings.

Shaw saw the huge potential in the system in the first few months of using it. Along with increased reservations, the reservations are always accurate as they are input directly by the diner. Sometimeswhen a restaurant is mid-service, incorrect details can often be written down or lost which can cause issues during service, the Dimmi system removes that human error element which can happen duringa loud and busy service. The email instant confirmation and automatic reminder 24hours before dining are big hits with the customers, making them also feel confident in Dimmi.

Many diners at Walters are from city corporations, which can be a market difficult to capture. Shaw feels that PA's find booking online an easy experience and a natural extension to their online search for a restaurant, with the additional benefit of the Dimmi Rewards system where a person books and dines 8 times they receive a dining voucher for $50, PA's are more inclined to book with us because they will benefit by receiving Dimmi Reward Points towards a free meal.

The comment box that is available for diners booking through Dimmi has helped Walters ensure their experiences are smooth, personalised and providing a dining experience that will encourage the guest for repeat patronage. Diners can note if it is a special event such as, a birthday or anniversary or if they have a show at a particular time. This helps Walter's accommodate the circumstances a little better and means the diner has put some thought into the booking.

An additional advantage Shaw has noted is the increase in online bookings from overseas guests, who ask for views something Walter's is well known for, but with Dimmi allows a greater reach of diners.